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- 「やらない」を決める!売上2倍スピードマーケティング...
「やらない」を決める!売上2倍スピードマーケティング
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- 「やること」ではなく「やらないこと」を決める最高のパフォーマンスを出す「スピードマーケティング」の6原則1.「会社の健康診断」を週1実施2.隠れた課題を特定3.データで課題を可視化する4.仮説会議で15個のゴールシナリオを抽出5.ピンポイントの定量・定性調査6.「最高・普通・最悪」の3つのシナリオを実施する無駄な施策をやめ、集中すべき領域を決める。すると、売上は最短1ヵ月で2倍にも。【目次】第１章「会社の健康診断の数字」を把握していますか?第２章「『やらない』を決める戦略設計」6つの原則第３章「やらない」決定のSTEP1: ロジックツリーで課題を整理、現状分析第４章「やらない」決定のSTEP2: 「仮説会議」で「何をすべきか」の解像度UP第５章「やらない」決定のSTEP3: 仮説立証のための「調査設計」第６章「やらない」決定のSTEP4: 定量・定性調査で「新たなインサイト発見」第７章「やらない」決定のSTEP5: 戦略戦術を実行する時が来た!第８章「『やらない』を決める戦略設計」の落とし穴第９章 人生のミッションは「結果に速度を」
| Publisher | ぱる出版 |
| Publication date | May 26, 2026 |
| Language | Japanese |
| Print length | 208 pages |
| ISBN-10 | 4827215545 |
| ISBN-13 | 978-4827215540 |
| Item Weight | 210 g |
| Dimensions | 0.55 x 5.04 x 7.4 inches (1.4 x 12.8 x 18.8 cm) |
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